One of the most frustrating aspects of Etsy is the lack of insight into your Top Customers. Identifying your best customers could provide valuable insights, yet this information isn’t readily available. While you might have a general sense of who these customers are, there’s been no easy way to pinpoint them—until now.
Our website offers a Top Customers By Revenue chart, a bar graph that ranks your top sales-generating customers. This chart, based on revenue, provides a quick glimpse into who your most successful customers are.
This data is incredibly useful. By analyzing it further, you can identify patterns among top customers and the products they purchase. If similar products aren’t performing as well, you can examine the differences in these listings. Areas for comparison might include:
- Title of the Listing
- Descriptions of the item
- Images of the item. Do you have enough, do you have the Alt Text filled out, etc
- Tags – are they all used and relevant like the other listings
- Shipping settings – same, free, boxed right?
- Processing time – are they correct?
Simply knowing your top revenue-generating customers is insightful in itself. However, when you integrate this data into other aspects of your shop, it becomes an incredibly powerful tool.